5-Minute Summary
What They Do
Post-purchase survey and customer research platform built exclusively for Shopify.
The Numbers
~$15-25K MRR (estimated) · Founded 2023 · Unknown (likely bootstrapped or small seed)
Biggest Strength
Perfect 5.0 Shopify rating (28 reviews) — best social proof in category
Biggest Opportunity
Connect attribution data to revenue outcomes — show which channels drive highest-LTV customers
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Gojiberry
Founded 2023 · Takamasa Tamura (CEO) · Unknown (likely bootstrapped or small seed)
Post-purchase survey and customer research platform built exclusively for Shopify. Gojiberry embeds surveys at the most valuable moment — right after purchase, on the thank-you page — when customers are most willing to respond (response rates 40-60% vs 5-10% for email surveys). Core use case: attribution surveys ('How did you hear about us?') that help brands understand which marketing channels actually drive sales. Also offers NPS, product feedback, customer satisfaction, and custom surveys. Built in Tokyo by a 7+ person team, serving 859 stores globally with a perfect 5.0 Shopify rating across 28 reviews. Expanding into 5-Second Tests and 1-on-1 Interview scheduling.
Post-iOS 14.5 privacy apocalypse killed attribution tracking for e-commerce brands. Facebook ROAS plummeted. Suddenly the most reliable way to know 'how did you hear about us?' was to just ASK customers. Post-purchase surveys went from nice-to-have to essential. Shopify's ecosystem (2M+ stores) created a massive TAM accessible through one app store. The attribution crisis is permanent — privacy regulations are only getting stricter — making survey-based attribution a growing market.
User Journey
Install from Shopify App Store (free plan available)
Select survey template (attribution, NPS, product feedback, custom)
Customize questions, branding, and logic
Survey auto-embeds on thank-you page (post-purchase)
Customers complete survey after buying (40-60% response rate)
Data flows into Gojiberry dashboard with analytics
Brand sees which channels drive purchases, customer sentiment, product feedback
Export data or integrate with analytics tools
Core Features
Freemium SaaS (Shopify App)
Free plan (limited responses/month) → Paid tiers scaling with response volume and features. Exact paid pricing not publicly confirmed but estimated $29-99/mo based on competitor positioning.
ARPU
~$25-50/mo
estimated blended across free and paid
Margins
85%+
surveys are low-compute — just form rendering and data storage
CAC
Near zero
Shopify App Store is the discovery channel. Perfect 5.0 rating drives organic installs.
LTV
High
once a brand integrates post-purchase surveys and starts making decisions based on attribution data, they don't remove the app. Attribution is a permanent need.
Market Position
Competitors
What makes customers switch
A competitor that combines post-purchase surveys with zero-party data collection, loyalty programs, and customer segmentation in one platform. Or Shopify building native post-purchase surveys (they already have basic thank-you page customization).
Strengths
7- ✓Perfect 5.0 Shopify rating (28 reviews) — best social proof in category
- ✓859 stores in under 3 years — strong organic growth
- ✓Free tier drives frictionless adoption
- ✓Post-purchase placement achieves 40-60% response rates (vs 5-10% email)
- ✓Global distribution (24% US, 19% Japan, 11% Germany) — not dependent on one market
- ✓7+ person team in Tokyo — properly resourced, not a side project
- ✓Expanding into UX research (5-Second Tests, Interviews) — unique differentiation vs pure survey tools
Weaknesses
7- ⚠859 stores is small vs Fairing and KnoCommerce's enterprise footprint
- ⚠Shopify-only — missing WooCommerce, BigCommerce, headless commerce
- ⚠Attribution analytics depth likely lags Fairing/KnoCommerce (which offer channel-level ROAS)
- ⚠28 reviews is thin — one bad review tanks the average significantly
- ⚠Tokyo HQ may be disadvantage for US-focused e-commerce brands wanting local support
- ⚠No public integrations list with analytics platforms (GA4, Segment, Klaviyo)
- ⚠Revenue likely under $25K MRR — needs to 5-10x to be sustainable for 7+ person team
Tech Stack
MVP Time
4-6 weeks (Shopify app framework accelerates development)
MVP Stack
Next.js + Shopify App Bridge + Supabase + Vercel
Founder Playbook
Own the 'beautiful, simple post-purchase survey' position. While Fairing and KnoCommerce go enterprise and complex, Gojiberry can be the Typeform of e-commerce surveys — the tool brands choose because it looks amazing and takes 5 minutes to set up.
Launch WooCommerce and BigCommerce integrations. Shopify is 30% of the e-commerce market — 70% is untapped. Being the first beautiful, simple survey tool on WooCommerce (which has 5M+ stores) could 5x the addressable market overnight.
They're collecting attribution data but not connecting it to revenue. If Gojiberry could show 'Customers who came from TikTok have 2.3x higher LTV than Instagram customers' by connecting survey responses to order values and repeat purchases, they'd have the most actionable marketing analytics in e-commerce. That's the data brands will pay $299/month for.
Biggest Opportunity
Connect attribution data to revenue outcomes — show which channels drive highest-LTV customers
This is what they're missing — and what you could build.
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